Amazon Integrates Augmented Reality into Football Broadcasts to Boost Engagement

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2025-09-16 07:42:02

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Amazon is set to revolutionize live sports viewing with its Prime Vision feature, launching this week during UEFA Champions League matches in the UK. The augmented reality tool overlays real-time player statistics—such as speed, jump height, and expected goals (xG)—directly onto the broadcast stream. Alex Green, head of Prime Video Sport International, calls it a 'bar-raising' innovation for football fans.

The MOVE underscores Amazon's aggressive push into sports streaming, aiming to capture younger audiences and drive Prime Video subscriptions. Prime Vision's data-rich graphics could set a new standard for interactive sports content, with additional features planned in coming years.

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